Example Branding Scenarios

**Disclaimer: The websites used for these mock-ups are just examples of how each option will look. They don't necessarily represent the actual branding scenario for that website.

Single Unit Logo

In this scenario, the website has an OUB-developed logo that captures all of its branding elements. Examples might include the college website or a department website with a logo that includes both the unit, college and university levels of branding. This scenario also covers centers that have an OUB-developed logo that covers all of the required levels of branding.

Note: In the scenario, the link back the chss.gmu.edu appears in the footer.

Unit Logo with sub-branding

In this scenario, the website has an OUB-branded logo for its parent unit but not the program that the website represents. Examples might include a program website under an department that OUB has not developed a logo for.

Example of parent department logo with program branding text

Unit Logo with split branding

In this scenario, the website represents a unit that belongs to two other entities. The most common examples are centers and programs that belong to two colleges.

Branding showing a unit logo with sub branding for two parent units

University Logo with split branding and unit branding

In this scenario, the website represents a unit that has split branding but does not have an OUB-developed logo. Currently, we have three program website that fall into this category.

Joint program with four branding elements

University Logo or College Logo with sub-branding

In this scenario, the website represents a unit that does not have an OUB-developed logo. Depending on the type of unit, it would have logo for the next level of branding up, either the college or the university with sub-branding representing the unit.

Parent branding with unit name branding

Parent logo with full department name branding

Please reach out to the CHSSWeb Team if you have questions or would like to discuss your website's branding.