New Tools for Tracking Newsletter Engagement

We have added a new feature to the CHSSWeb Newsletter tools designed to help newsletter creators better track and understand engagement with their newsletter issues. 

Each article or event associated with a newsletter issue will now have a built-in click counter. If an article or event is used in multiple newsletter issues, each use of that article or event will receive its own counter unique to that newsletter issue.

Image showing the click counter display on the newsletter tool
Click counters are show on the right-hand side of each article or event associated with a newsletter issue.

 

For newsletter creators who have been using Google Analytics to track engagement with their content, the built-in campaign parameter tagging will stay in place and can be used just as it was before. The key difference between using campaign tracking and this new feature is that no additional steps are required to track articles or events that link out from your website.

If you have questions about the CHSSWeb Newsletter tool or tracking engagement with your content, please contact the CHSSWeb team.