Newsletter Analytics and Tracking

The Newsletter tool provides campaign tagging to help you track the traffic your newsletter drives to your website.

Internal Content

When you add an article or event with content internal to the CHSSWeb system to your newsletter, the links to that content in your newsletter will have the following campaign parameters added to them automatically:

utm_source: the newsletter name

utm_medium: "mail" if the link is clicked from email and "site" if the link is clicked from the website version of the newsletter

utm_campaign: the newsletter name and issue date

These values can be tracked in your site's Google Analytics account.

Content that links out

For articles and events that link out to external sources, CHSSWeb does not automatically add campaign parameters. Since these articles and events would point to another website, outside of CHSSWeb, you would not be able to retrieve analytics from those external websites. If you are interested in tracking clicks on newsletter content that links out, we recommend using the URL Shortener tool, which will record the number of clicks on a shortened URL link.