Training Notes for Programs and Profiles

Before the Session

Identify good examples of program pages and profile use
Make the Limited User an editor with access to a program for demonstration purposes

Welcome to the CHSSWeb Training on Programs and Profiles. We're happy to have you here.

Make introductions (CHSSWeb Team and have each participant introduce themselves)
Ask each person what they are expecting from the session
Talk about the goals for and the history of program pages
- Digital Brochures for your programs
- You control your content, either by editing it directly or through established processes - catalog update cycle, graduate admissions updates
Go over the Agenda

Walk through the public facing pieces of the program application and describe each part. Show good examples at each level of program page display.

College level program listings
Site level program listings
Program Overview page (including Opportunities and Careers)
Contact information
Deadlines (Graduate programs only)
Live Chat (Graduate programs only)
Learn More
Buttons
Degree Requirements tab
Apply Tab
Meet a Student (List and Show pages)
Opportunities on Meet a Student list page
Meet an Alum (List and Show pages)
Careers on Meet an Alum list page
Discuss the overall strategy for profiles - to enhance your program content, not a full list of all the students in a program (we have other tools for that)

Show the editor path to get to programs
Open a program editing form
Walk through each section while showing where on the front end that section's content displays
Show the process for adding or updating program contacts and show where those changes display on the front end
Briefly touch on the process for making catalog changes and describe our involvement in that process
Briefly touch on the process for making changes to graduate application information

Show the editor path to profiles
Open an existing profile
Walk through the editing form while showing how each section displays on the front end
Demonstrate how to associate a profile with a program
Demonstrate how to feature a profile

Putting time into this once pays dividends for years and provides a marketing-oriented landing page for people interesting in your program
Schedule time each year to review your program pages
- Check contacts
- Review content
- Review profiles (have students graduated, etc.)
Treat these pages as a tool for promoting your program and attracting students rather than a task or summer project to get done
The Marketing and Communications team in the Dean’s office can review content and assist with strategy and ideas. You know your program better than we will, though, and you’re the best resource for compelling content that will be authentic to prospective students.