How to View Google Analytics

Access Google Analytics

To get access to your analytics account, you must have a Google (e.g., Gmail) account. You may use your personal account but we suggest you use a general account for your unit. A Google account can be created using a Mason email, if preferred. Configuration work you do in one account (setting up reports, etc.) is not automatically available to a viewer who uses another account. 

Write and tell us the Google account that will be accessing the analytics with. We will write you back when we have granted access to that account.

Go to Log in with the Google account.

You will see the Google Analytics home page for the first property available in your account. Using the account selection box, you can access other accounts, properties and views that you have been given access to. The property for your site will be located in a folder labeled "Mason College of Humanities and Social Sciences 01", "Mason College of Humanities and Social Sciences 02", or "Mason College of Humanities and Social Sciences Centers". These folders will contain one property for the data for each of your sites. Each property tracks only one site.

Click on the relevant folder and you will see one or more views. Click on a view and you will be viewing the data for a site (or sites, in the case of the roll-up account). We have set most properties up with the following set of views:

master view: the primary view for a property, configured with the default settings applied across all CHSS properties, including filtering of known bots and spiders

offcampus view: the same configuration as master view with a filter added to exclude on-campus traffic by ISP Organization

oncampus view: the same configuration as master view with a filter added to include only traffic from George Mason's ISP

unfiltered view: raw analytics data for a property with no filtering applied

Use the CHSSWeb Analytics Dashboard

Each website in the CHSSWeb system has an Analytics Dashboard available from the admin portion of the site. This dashboard contains data pulled directly from that site's Google Analytics account. It can be accessed by clicking the analytics link in the admin navigation and provides a look at several key metrics. This feature is available to site editors and does not require additional access to the site's Google Analytics account.

Receive Analytics Emails

Each website covered in the Google Analytics CHSS accounts has a dashboard, built within Google Analytics, available showing a set of key metrics available for that site. You can opt to receive this dashboard in a scheduled email each day, week, month or quarter. These emails stay active in Google Analytics for up to one year and can then be renewed for one year at a time. Please email for assistance in setting up this feature.

Additional Information

Compare Date Ranges

Most reports and dashboards within Google Analytics allow for a comparison of two date ranges. You can choose from a set of predefined options or enter a custom range. This feature could be useful for comparing data on a site during a specific time period on the academic calendar, such as the Fall registration period this year compared to last year. This could also be useful for comparing data before and after implementing content improvements to your site.

Learn more about selecting and comparing date ranges in Google Analytics >>

Custom Segments

Segments are a subset of your analytics data made up of one or more non-destructive filters. They can be applied on a reporting view to isolate data for easier viewing and analysis. Google Analytics comes with several standard segments and the ability to define custom segments. Custom Segments can be made available to other analytics users for easy import into their account. Below are import links for custom segments that you might find useful as well as a link to additional segments created by Mason's Digital Analytics Team.

To import a Custom Segment:

  • Log into your Google Analytics account in another browser tab
  • Click the import link for the segment you want to use
  • Select the view you want the segment to be available for or select "Any View" to make the segment available to all views in your account
  • [Optional] Rename the segment

How to apply and remove segments >>