Avoid "Read More" Links

"Read more" links are a bad web habit you should shake. There are places where using such a link makes sense, but in general, avoid them. Instead, link an existing word or phrase.

Instead of this:

Do this:

The second approach is more readable, more natural. Adding read more links disrupts the flow without adding anything significant. Such links are also an accessibility issue, since a visitor using an audible browser will encounter multiple links that are labeled the same thing but go to different places.